Woodcote Group a.s.
We rebranded the e-shop and, moreover, in a playful way attracted the entire Slovak market.
Brand Identity Strategy Launch Campaign Social Media
The Baustore brand is known to clients for its bathroom assortment. However, the Woodcote Group, under which the brand belongs, planned to transform it into a platform encompassing the entire construction range. Our task was to communicate to customers that the Baustore offer is growing, that what they can buy in Woodcote stores can now be conveniently purchased online at Baustore.
In order to sensitively connect Baustore and Woodcote, we chose a visual style that follows the visual language of Woodcote and resembles the parent company. At the same time, we included an atypical element, inspired by brushstrokes that refer to DIY. This playful style aimed to attract a younger target group of clients.
A big challenge was to launch the campaign to attract customers’ attention. Our goal was to get people to think about it and want to know what was coming, which would increase brand awareness. For this purpose, we called our friend Woody, the mascot Woodcote. Woody unveiled the new logo to the public in an engaging way.
The campaign, whose central motif was the curious Woody, was presented on billboards throughout Slovakia and through social networks and YouTube. For online promotion, we created video spots with Woody revealing Baustore.
Baustore existed before this rebranding, so we only focused on innovation in social media content to match the new style of business direction. We focused our posts on increasing brand awareness and audience education.